Harbour Trust is an investment management company based in Michigan City, Indiana with clients nationwide. During this digital marketing campaign, our team was tasked with increasing awareness and attracting new accounts to Harbour Trust. Our goal was to grow investment management fee revenue by one million dollars by 2021.
- Business owners
- Upper-class adults
- Emphasize the personal, relationship-based approach that Harbour Trust prioritizes.
- Reinforce the need for security through investment management services.
- Position Harbour Trust as experts and thought leaders on financial success.
- Pitching stories to publications such as Fortune, Forbes, Financial Planning, ABC 7 Chicago, WNDU16, and others.
- Measuring success via Cision
- Blog content using topics that are pitched.
- LinkedIn and Facebook ads to target audience.
- Organic testimonials via video/text.
- Digital signage experience allowing end-user to choose an investment pathway.