Harbour Trust Digital Marketing Campaign

Harbour Trust is an investment management company based in Michigan City, Indiana with clients nationwide. During this digital marketing campaign, our team was tasked with increasing awareness and attracting new accounts to Harbour Trust. Our goal was to grow investment management fee revenue by one million dollars by 2021.

Target Audience

  • Business owners
  • Upper-class adults

Strategy

  1. Emphasize the personal, relationship-based approach that Harbour Trust prioritizes.
  2. Reinforce the need for security through investment management services.
  3. Position Harbour Trust as experts and thought leaders on financial success.

Earned Media

  • Pitching stories to publications such as Fortune, Forbes, Financial Planning, ABC 7 Chicago, WNDU16, and others.
  • Measuring success via Cision

Owned Media

  • Blog content using topics that are pitched.

Social Media

  • LinkedIn and Facebook ads to target audience.
  • Organic testimonials via video/text.

Experiential Marketing

  • Digital signage experience allowing end-user to choose an investment pathway.

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