While researching PR trends, I learned that more and more journalists are looking to Substack for sources.
Some freelancers and journalists do not use the platform to publish stories, but instead, to let publicists know what they’re currently writing about—and how to pitch them (PR Daily).
This is a great way to find niche journalists and pitch them stories while helping to build a community.
Here are a few Substack profiles by journalists looking for sources:
Through my media relations work, I have had the privilege of collaborating with some amazing people in both Christian and secular media outlets. Here are
While researching PR trends, I learned that more and more journalists are looking to Substack for sources. Some freelancers and journalists do not use the
Tracking your media hits is one thing—measuring the impact they have clients/sales/your business is another. This is a question I’ve wrestled with—and continue to wrestle